Magento VS Shopify: pros and cons

Harley Reid

Selecting the most appropriate online shop platform is extremely important. It sets the stage for a successful, or unsuccessful, ecommerce business. There are a number of choices for new companies or current ones with their present platform. Two of the contenders are both Shopify and Magento. Shopify is an easy-to-use […]

How to Optimize Your Checkout Process

Harley Reid

No matter how awesome your website looks, or how great your product is if you have a high cart abandonment rate. One of the reasons is the complicated and unoptimized checkout process. Remember: checkout page is a crucial milestone of the buyer’s journey. Moreover – its optimization affects dramatically an […]

Main types of martech

Harley Reid

The marketing technologies (aka “martech”) has seen an advance of thousands new applications, touting new exotic ways to market. But, as a newbie in this universe, you’d be better off sticking with the major segments of your marketing stack and solutions that have passed real-life tests by tons of businesses […]