Today, online marketing is much more effective than offline sales and promotion channels. But even though it’s important to generate good content, talk in social media and purchase ads, it’s not enough anymore for you to continuously grow your presence and customer base. In the highly competitive online environment, a business like yours has virtually no other option but to look for better tools to draw, convert and retain. Martech (marketing technologies) is this tool.
Benefits you get
First, you can use apps like Moz in order to do keyword research and determine SERP rankings, empowering you in your efforts to create engaging content that will draw valuable traffic to your sales funnel.
Second, a powerful CRM will make it easy to retain the customers you’ve already converted before. And everybody knows that it’s 7 times easier to retain an old customer than convert a new one.
Third, content delivery is made easy with various social-media-focused martech magic-makers. You’ll be able to connect with extremely narrow target audiences, actually eager to hear the insights you’ve brought to their attention.