Main types of martech

Harley Reid

The marketing technologies (aka “martech”) has seen an advance of thousands new applications, touting new exotic ways to market. But, as a newbie in this universe, you’d be better off sticking with the major segments of your marketing stack and solutions that have passed real-life tests by tons of businesses […]

What is martech?

Harley Reid

Marketing technologies (aka “martech”) are online services and programs, used by marketing teams to facilitate their operations. Every business – from a one-person operation to a multinational behemoth – can always win from using these applications by streamlining existing operations and opening up new opportunities for growth. Best practices when […]